Understanding the mailing status

Understanding the mailing status

Understanding Mailing Status

You can view and export mailing statistics in Invitario. These are available in the Event Cockpit, under the menu item > Mailings.



as well as in the detail view of guests under the "History" tab.




Below you will find detailed explanations of the meanings of the individual mailing statuses.


  • "Sent" messages
    (= "sent" in the export file or "in delivery" in the mailing history)
    Once a message reaches our sending server "Mailjet", it is processed and forwarded for delivery.
    When an email has the status “sent”, it means it is being attempted for delivery, but we are still waiting for an update from the recipient's server. An update can take from a few seconds to several hours. If a large number of messages are displayed as “sent” for an extended period, there may be a deliverability issue.

  • "Delivered" emails 
    (= "delivered" in the export file)
    When an email is classified as "delivered", the sending process was successful: it was accepted by the recipient's server. Most likely, it will appear in the inbox. The "delivery rate (net)" in > Mailing History is relative to the total number of sent emails.

  • "Opened" emails
    (= "Opened" in the export file or "Open rate" in > Cockpit)
    When an email is opened in the inbox, elements like header images, logos, are downloaded from our servers. This allows us to determine if the recipient opened the email. The "open rate (net)" in > Mailing History is calculated based on the emails accepted ("delivered") by the recipient.

  • "Clicked" emails
    (= "Clicked" in the export file or "Click rate" in > Cockpit)
    When at least one link in an email, such as a registration button, is clicked, this "click" is recorded. The "click rate (net)" in > Mailing History is calculated based on all opened emails.

  • "To be reviewed" or "Invalid email address"
    (= "Bounced" or "Blocked" in the export file or "Not delivered" in > Mailing History)
    An email is classified as "Bounced" if it is returned with an error message: this means it did not reach the recipient. This email address is given the status "To be reviewed".


  • "Blocked" or "Rejected email address"
    Some emails are "Blocked" or "Rejected" by the mailing system before they are sent, meaning they are not sent at all.     This occurs when an email has no chance of reaching the recipient's inbox. Such error messages damage your reputation and the performance of your indicators: spam rate, bounce rate, etc. Our mailing system decides whether to block an email based on various parameters and the email history. Here are examples of why an email might be blocked:
     - The recipient reported it as spam;
     - The email address has a syntax error (no domain, spaces, etc.)
If an email address records "Bounces" on three consecutive sends, it receives the status "Invalid email address". To protect your sender reputation, this email address is excluded from future sends and cannot be contacted again. If the email address is changed, the status is automatically reset and it can be contacted again.

What exactly are Bounces?
When an error message is recorded during a send, the email is classified as a "Bounce". There are temporary (“ Soft Bounce ”) and permanent (" Hard Bounce ") issues:

Temporary error messages or “Soft Bounces” occur due to:
  1. Temporary malfunction of the recipient's service;
  2. A full inbox;
  3. Etc.
Permanent error messages, also known as "Hard Bounces", can occur due to:
  1. Non-existent address;
  2. Target service no longer exists (e.g., geocities.com);
  3. Etc.

If an email address records "Soft Bounces" on three consecutive sends, it receives the status "Invalid email address". To protect your sender reputation, this email address is excluded from future sends and cannot be contacted again. If the email address is changed, the status is automatically reset and it can be contacted again.




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